The Funnel Fuel

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The Funnel Fuel
The Funnel Fuel
The PLG Marketing Paradox

The PLG Marketing Paradox

Why Successful Product-Led Companies Break the Rules

Natasha Berman's avatar
Natasha Berman
Dec 04, 2024
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The Funnel Fuel
The Funnel Fuel
The PLG Marketing Paradox
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The conventional wisdom about Product-Led Growth (PLG) is somewhat wrong. While most companies focus on free trials and frictionless onboarding, the most successful PLG companies are discovering that sustainable growth often requires counter-intuitive approaches. Atlassian reached $2.8 billion in revenue in FY22, with sales and marketing spending at jus…

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