The Demand Generation Delusion: Why Your “Playbook” Strategy Will Fail and How to Elevate It

From Fiction to Fact: Breaking Down Myths About Demand Generation

Your demand generation strategy is likely a waste of time and money. Harsh? Maybe. But if you're like most marketers, you're operating on outdated assumptions and misguided tactics that are costing you leads, revenue, and credibility.

This guide is for B2B marketing leaders, founders hiring for their first marketing role and demand generation specialist…