The B2B Marketing for 2025
12 outdated tactics to drop and what to do instead. *Based on my observations and personal experience.
The marketing tactics that worked five years ago are actively hurting B2B companies today. Here's what's dead, what's replacing it, and why:
Data & Targeting
⛔ Buying email lists and "spray-and-pray" lead gen
🔋 Replaced by: AI-powered intent data and account-based marketing (Know your ICP and address their buying stages, not where you think they should be)
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